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CAIRSKIN is developing the concept for its next phase of growth.

Cosmetics · Hair · Skin

Care for every air.

CAIRSKIN is a concept for cosmetics and protective care that keep hair and skin in good condition, at home and wherever you go. It starts from a simple observation: travel changes your routine, while you want to keep your own, adjusted to the situation.

Get in touch → Our mission

From the webshop

Already in customers’ hands.

CAIRSKIN has sold cosmetics online for five years. These are some of the products customers already buy.

Black CAIRSKIN brushes in a professional brush belt on a warm beige background
Two pink CAIRSKIN Collagen Booster LED devices on pink podiums in front of a glowing ring
White CAIRSKIN RE-Light silicone LED mask on an ivory pedestal with its box and a gold-edged ribbon

C · AIR · SKIN

The name carries the idea. C for cosmetics, AIR for hair and scalp, SKIN for the skin itself. Together they form one routine for hair and skin in good condition, at home and on the go.

C Cosmetics

Where CAIRSKIN started

Professional makeup brushes and at-home light devices. The tools that finish a skin-first routine.

AIR Hair & scalp

Hair in condition

CAIRSTYLING heat tools today, care for hair and scalp next. And a nod to the air we live and travel in.

SKIN Skin barrier

A strong barrier first

Protective care that supports the skin barrier and keeps skin comfortable, hydrated and balanced, also when the air is dry.

Where it started

Tools for a moment of recovery.

beauty that travels.

CAIRSKIN started with cosmetics: professional brushes, reusable cotton pads and at-home light devices. Under CAIRSTYLING came heat tools for hair.

Black CAIRSKIN makeup brushes standing against blush-coloured blocks

Brushes

Brush collection

Professional brushes for skin-first, caring formulas.

CAIRSKIN RE-Light mask shown from the front and from the inside with its red LEDs

Infrared

RE-Light Mask

A soft silicone infrared mask for an at-home ritual. Light to wear, easy to take along.

Two pink CAIRSKIN Collagen Booster handheld LED devices on pink podiums

Handheld LED

Collagen Booster

A handheld device with a ring of LED light and one-button control, small enough for any bag.

In use

A few quiet minutes, anywhere.

The Collagen Booster fits in one hand and works with a single button. A ring of soft light and a calm moment in the daily routine.

Side profile of a woman holding the pink CAIRSKIN Collagen Booster against her jaw, its ring of red light glowing

The collection

Brushes in many colours, and cotton pads.

Black CAIRSKIN brushes with rose-gold ferrules on grey and peach
Black & rose goldNatural-look bristles
Slate grey CAIRSKIN brushes with silver ferrules on grey and pink
SlateSilver ferrules
Emerald green CAIRSKIN brushes with champagne ferrules fanned out on peach
EmeraldChampagne ferrules
White CAIRSKIN brushes with graphite ferrules in a diagonal row
White & graphiteTwo-tone bristles
CAIRSKIN brushes with red and wooden handles arranged in two circles
Red & walnutTwo sets
Black and white CAIRCOTTON reusable cotton pads with a mesh wash bag
CAIRCOTTONReusable cotton pads
Mint and blush pink CAIRSKIN brush sets fanned out on coral
Mint & blushTwo sets
Fuchsia CAIRSKIN brushes in a geometric fuchsia pouch
FuchsiaWith travel pouch

CAIRSTYLING

The styling edit.

A dryer, a curling wand with round brushes and a flat iron. A CAIRSKIN sub-brand with an existing customer base.

Black CAIRSTYLING hair dryer with a diffuser and a collapsible diffuser on stone steps
CAIRSTYLING curling wand with a temperature display, three round brushes standing on stone steps and a heat glove
CAIRSTYLING flat iron in graphite and magenta leaning against a stone block

The decade ahead

wherever next.

Forecasts for the next ten years point in four directions.

  1. 01

    Skin health comes first

    Healthy ageing is taking over from anti-ageing. A flawless finish matters less than skin that feels strong and comfortable, with the barrier at the centre.

    SKINWhere the first new products sit.

  2. 02

    Fewer, smaller, better

    Bathroom shelves are being edited down to essentials: fewer products with a clear purpose, in compact sizes that are easy to try and easy to pack.

    C · AIR · SKINSmall formats throughout.

  3. 03

    Makeup and skin care merge

    The line between the two keeps fading. Makeup is expected to care for skin, and a beautiful look starts with well-prepared skin.

    CThe brushes CAIRSKIN already sells.

  4. 04

    Hair and scalp, treated like skin

    Hair care is borrowing ideas from skin care, and scalp treatments are growing into a category of their own. Healthy hair starts at the root.

    AIRRoom to grow beyond styling tools.

Based on public trend forecasts from McKinsey, Mintel and WGSN.

Our view

All four point the same way: a short routine of gentle products that keep skin and hair healthy. That is the direction CAIRSKIN is built around.

How it could grow

Three possible routes.

The webshop is where CAIRSKIN lives today. Retail and travel are routes we would like to explore with the right partners.

Webshop

Always open

Care that suits every climate, from dry to humid, ordered from wherever you are. Every order brings us closer to the people who use CAIRSKIN.

Retail

Shelves that suit small sizes

Pharmacy and beauty shelves, where minis are a familiar way to try a new brand.

Travel & airports

Grab it and go

Airport shops and travel stores, where care has to be easy to grab and easy to take along. Travelling often showed the founder how much compact really helps.

Mission

Healthy skin, on a routine that feels like home.

For every skin type and condition, CAIRSKIN wants to offer a complete routine in compact form: easy to pack, familiar to use, and as comforting on the road as in your own bathroom.

Vision

A complete skin routine that fits in one hand.

CAIRSKIN works towards a future in which skin health moves as easily as you do: formats shaped for the hand and the bag, easy to hold, quick to apply and compact enough to carry the whole routine. Caring for the skin barrier becomes a few simple moves, at any moment of the day.

Portrait of Caroline, founder of CAIRSKIN

Founder

Caroline

The mission grew out of her own experience in makeup artistry and frequent travel: knowing what skin really needs, and what a routine on the go asks for. That insight shapes the product range, built for the growing market in personalised beauty.

The next step

Let's talk.

Compact care for skin and hair, at home and on the way.

CAIRSKIN is still taking shape. We would welcome a conversation with investors and partners who share that view, and we are happy to share the full concept.

Request the concept deck

The concept, the background and our thoughts on next steps, sent by the founder.

Or write to us directly: partnerships@cairskin.com

beauty made to move.

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